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1. Collection of Information
We collect personal information that you provide us, from third parties, and automatically when you use our Network. We collect information associated with your device using cookies and similar technologies. We may also receive information about your location.
Information You Provide Us
We collect information that you provide us, including your account and profile information, content you submit or post to our Network, your purchase information, your communications, and information you provide to us as part of surveys and contests.
Account and Profile Information. When you create an account on Essential.Supply, we collect information you provide us, like your name, email address, interests, gender, age, and profile information. If you are a professional, you may also provide us information related to your business, including a business description and areas served.
Purchases. If you purchase or sell products or services or make or receive payments within our Platform, we collect certain information in order to complete your purchases, sales, and payments, such as your phone number, address, and payment method (for example, credit card or bank account information).
Communications. When you communicate with us (via email, phone, through our Network, or otherwise) and when you use our Platform to communicate with others, we may record, monitor, or otherwise collect details about your communications (including call time, and call duration).
Surveys and Contests. If you participate in our surveys, contests, or promotions, we will collect the information you provide to us.
Information from Others
We collect information that others make available to us, including information from other platforms, publicly available information, information from other users of our Platform, information from our partners, service providers, and corporate affiliates, and information from third-party sites.
Other Platforms. We may receive information about you from third-party platforms when you allow the third-party platform to share this information with us or allow Essential.Supply to obtain this information from the third party. For example, you may sign-up for our Network through Facebook, Google, or Apple; upload your contacts from your third-party email service; use our Platform (or a third-party integration on our Platform) to manage your calendar on another platform or to manage and send communications (e.g., email or text messages).
Publicly Available Information. If you are a seller, we may collect information about you from publicly available sources and where permitted by applicable law or with your permission, make it available as part of our Platform. For example, we may receive your name and contact information from industry associations and dealer networks in which you participate and display your affiliation with these organizations. We also may collect and display the details of any license you have using publicly available records.
Other Users and Customers. Others may post content on our Platform that includes information about you (for example, as part of photos, stories, and reviews) or provide us your information in connection with using our Platform (e.g., to manage their business, organize photoshoots related to their business, participate in referral programs, and to advertise through our Platform). In order to enhance the quality of our Platform, sellers on our Platform may provide us information about your engagement with them, including whether you have contacted them or responded to them, whether your business relationship was satisfactory, and whether you have received a product you have ordered. If you are a seller, Platform users and visitors may provide us with feedback and public reviews about you.
Our Partners and Service Providers. We may receive information about you from our partners and service providers. For example, our payment processors may update your payment information, advertising partners may help us send communications to your address, and third parties may help us prevent fraud by verifying your contact information.
BrandNexity Commerce Group, Inc. Subject to the privacy policies of our corporate affiliates and in accordance with applicable laws, we may receive information about you from them.
Automatically Collected Information
Each time you access the Platform, information is sent to our server by your Internet browser or app and stored in our log files. We collect information about your use of our Platform, including your search activity, the pages you view, the date and time of your visit, and if you use our browser extensions, the content you interact with on third-party sites (for example, if you save an image from a third-party site to your Essential.Supply account), and how you navigate and interact with a page or screen. We also collect information that your device provides to us in connection with your use of our Platform, such as your browser type, type of device, browser language, IP address, mobile carrier, unique device identifier, and requested and referring URLs.
Cookies and Similar Technologies
We will receive your device's location if you enable this through your browser or mobile device. We may infer your general location from your IP address. You may also choose to provide us your location information by inputting this information in our Platform, including in your Essential.Supply settings, or when you checkout as a shipping or billing address.
2. Use of Information
We use the personal information we collect to provide, support, and personalize our Platform and to communicate with you about our Platform (on and off our Platform). The ways we do this include the following:
a. to provide and improve our Platform and its features and functionality, including to display content you post publicly, fulfill your purchases through our Platform, process, store, and deliver your communications; to provide customer service and support; to respond to your inquiries or requests; to back-up our systems; and to improve the security of our Platform;
b. to evaluate use of our Platform for our business purposes and to provide and improve our products and services, including new and co-branded products and services and our Platform's functionality;
c. to personalize your experience, such as tailoring the content and information made available to you and our support services;
d. to display relevant advertising (on our Platform and third-party sites) for us and other businesses and to evaluate the success of such advertising;
e. to provide feedback to sellers on our Platform;
i. to perform research and analysis for our business purposes; and
j. to award badges or similar designations and if you decide to participate, to administer surveys, contests, and promotions.
If you provide us information about your contacts (for example, when you sign up for our Platform through Facebook), in order to facilitate a more connected experience, we may inform your contacts who have accounts on our Platform that you also have joined our Platform.
We may use your communications generally for quality assurance purposes and training and to improve our products and services. We may use your communications to understand and help manage the quality of requests received, and responses sent, by sellers on our Platform and to provide them with feedback. We may use automated technology to review your communications and improve user experience.
We may use your log-in information, cookie information, device information, IP addresses, and other information to identify you and log your use across devices, our Platform, and third-party sites. We may use this information to personalize your experience on our Platform.
For your convenience, we and our payment processors will store information about the payment method you use in connection with the Platform. Note that while our payment processors may store your complete credit card number, Essential.Supply does not. You may remove or change your payment method on Essential.Supply through your settings.
Any use of your information that is incompatible with these uses will be disclosed to you in advance so that you may opt out of, or agree to, such uses at your discretion.
3. Sharing Your Information
We do not rent or sell your personal contact information (such as your email address associated with your account registration) to third parties to use for their direct marketing purposes. We share personal information in the following ways:
Platform Visitors and Users
If you are a seller on Essential.Supply, we may display the following information in order to help visitors and users evaluate you: your last visit to Essential.Supply, aggregated information on our Platform about your Platform activity (e.g. response rate), and information that is publicly available from third parties. We have policies that place restrictions on Platform visitors' and users' use of information and content you choose to make available publicly through the Platform.
Sellers, and Other Businesses on our Network
Sellers that participate on Essential.Supply may view your public activities on our Platform and receive feedback you provide to us about your engagement with them. In addition, a seller can view your public activities on our Platform that are interactions with their content (for example, reviews and enhanced brand content). The business cannot see your non-public account information (for example, email address) or see private activity (for example, if your wish list is private). We ask sellers, and advertising businesses on our Platform to limit the use of your information to the reasons for which the information was provided.
Service Providers and Partners
Advertisers and Ad Networks
We use advertising networks and partners to serve advertisements for us and other businesses, including interest-based advertising, on third-party sites and to assist us in evaluating the effectiveness of our advertising. We may also work with advertising networks and partners to serve ads on our Platform and to communicate with you at the addresses they have for you. We may provide advertising networks, advertising partners, and businesses advertising on our Platform with aggregate information but other than hashed information or device identifiers, we do not disclose your name, contact information, or other personal information. For example, we may provide a hashed version of your email address or other information to advertising networks (e.g., Facebook and Google) to serve advertisements to you or others.
Corporate Affiliates and Business Transfers
An essential part of our services that you sign up for when you create an account on our Platform is to receive communications from Essential.Supply through email and our Platform. If you use our mobile app or provide us with your cell phone number, these communications also include text messages and push notifications. We communicate with you about your account, privacy, and interactions with your content (for example, reviews on our Platform). We also ask for your feedback about your experience in connection with our Platform. In accordance with applicable law, we may send you marketing communications (e.g., with tips, offers, and similar services) from Essential.Supply. These communications may feature us, our Essential.Supply co-branded products and services, sellers, and other businesses on our Platform.
If you provide us your phone number, we may call and otherwise contact you to help you with using the Platform (e.g., to assist with your order or if you are a seller, to provide you tips about your advertising). If you are a business, we may use your contact information (whether publicly available or provided to Essential.Supply) to call and otherwise contact you about our Platform, including to market and sell our products or services or those available on our Platform.
You may change your communication preferences at any time through your Essential.Supply settings if you have a Essential.Supply account, and you may also opt-out of similar types of marketing emails from us directly through the email. To opt-out of our text messages at any time, you can follow the instructions provided in the text message, which typically is to reply “STOP.” You may opt-out of sales and marketing phone calls from us by letting us know during the call or by contacting us as described in the Contact Us section. Your communication preferences on Essential.Supply are independent and generally will not affect or change the communications you receive through the other portions of the Platform. Please be aware that you cannot opt-out of receiving account- and privacy-related messages from us. If you wish to stop receiving push notifications from us, you can turn off push notifications for the mobile application in the settings of your mobile device.
Our Platform also allows you and others to send messages and make calls in our Platform, share content with others outside our Platform, and if you make your contact information available, for others to contact you outside of our Platform.
5. Your Choices and Rights
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond to your request securely and efficiently.
Even where not legally required, we will use reasonable efforts to complete requests to access or delete your personal information. You may request to receive a copy of your Essential.Supply information through your Essential.Supply settings. You may access your Essential.Supply information by contacting us as provided in the Contact Us section. To request permanent deletion of your personal information, please contact us as described in the Contact Us section.
To edit your personal information, you can manage your profile on our Platform, as well as your Essential.Supply settings. You may also contact us about correcting or updating your personal information (including your marketing preferences) using the methods provided in the Contact Us section. We will consider your request in accordance with applicable laws.
6. Account Termination and Data Retention
We will keep your personal information only for as long as necessary to fulfill the purposes for which we are processing your personal information unless the law permits or requires us to retain your personal information for a longer period. For example, we may need to keep your personal data for quality assurance purposes for our Platform or to defend future legal claims. We also will retain de-identified information after your account has been deleted. Information you have shared with others will remain visible after your account has been deactivated or deleted and after the information has been deleted from your own account. We do not control information or content that others have copied out of our Platform. Please note that copies of information that you have updated, modified, or deleted may continue to reside in our systems for a period of time, and we may maintain copies of this information as part of our business records.
Our Platform is intended for general audiences and is not directed to children under 16. We do not knowingly collect personal information from children under 16. In the event that we learn that we have collected personal information from a child under age 16, we will take appropriate steps to delete that information. If you become aware or believe that a child has provided us with personal information, please contact us as provided in the Contact Us section.
8. Data Security
We use reasonable and appropriate measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.
10. Contact Us
11. Additional Information for Individuals from the European Economic Area
If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
If you wish to learn more about specific legal grounds we rely on to process your information for any particular purpose (including any legitimate interests we have to process this information), please contact us as provided under the Contact Us section. For example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by your data protection interests or fundamental rights and freedoms.
Essential.Supply takes reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete, and up to date. In addition to the rights described in the Your Choices and Rights section, you have additional rights in relation to your personal information, including the right to object to, or to ask us to restrict, the processing of your personal information. You can exercise these rights by contacting us as provided in the Contact Us section. You also can deactivate your account through your Essential.Supply settings. You can complain to a data protection authority about our collection and use of your personal information in relation to the General Data Protection Regulation (GDPR) and other applicable law. For more information, and to submit a GDPR complaint, please contact your local data protection authority.
13. Additional Information for Individuals from California
This section provides specific information for California consumers to address the California Consumer Privacy Act ("CCPA").
We do not disclose your data in exchange for money except at your request or direction. For California residents, the CCPA defines “selling” personal information to include providing it to a third party in exchange for valuable services. We disclose information to certain third parties in exchange for valuable services, such as advertising services, which may constitute a “sale” under the CCPA. You may opt-out of this disclosure of your data for commercial purposes through your Essential.Supply privacy settings.
In addition to the rights described above and in the Your Choices and Rights section, California consumers may also, up to twice every 12 months and subject to certain exceptions, request us to provide information about how we have used and shared your personal information in the prior 12 months. Please submit these requests for information, as well as requests to access or delete your information, through our Contact Us Form, through your privacy setting, or by emailing us at email@example.com.
Consistent with the CCPA, except to the extent reasonably related to the value of your personal information, we will not treat California consumers differently for exercising their rights under the CCPA.
Effective March 1, 2020